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Branded staff apparel / First AML

Doing things right, down to the tee.

First AML wanted sharp-looking staff tees with a lower-impact material choice and a straightforward ordering experience.

First AML collection created with LUCKE

The result

A sharp look at a competitive price.

First AML received branded staff tees in certified organic cotton with a straightforward ordering process. CEO Milan Cooper highlighted the sharp-looking result and competitive price.

See it before it is made

We developed 3D mockups and explored fabric options together, settling on certified organic cotton.

An easier process

We simplified ordering and balanced quality with competitive pricing, making the move to thoughtfully sourced branded apparel straightforward.

A team collection with shared values

The finished tees reflected First AML’s commitment to doing things right and gave its people a natural starting point for conversations about ethical choices.

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