Made for your people. Inspired by our ocean.
Look good.
Do better.
Workwear and merchandise your people love.
Thoughtfully sourced. Beautifully branded.
Good for your team. Mindful of our planet.
Great Gear.
A better way of
doing business.
We help organisations choose, brand and order workwear and merchandise—from a single collection to an ongoing team programme. Considered products, your branding and easy ordering, all brought together.
Let’s create your collectionTrusted by leading organisations
Workwear. Merchandise. Shared purpose.
For your people.
For your world.
Purposeful products for the people behind your organisation. From supporter merchandise to everyday uniforms, we help you choose gear that earns its place.
Conservation & nonprofits
Organic cotton tees, reusable bottles and totes for supporter shops, visitor retail and fundraising. Give your community useful products that help back your cause.
Explore supporter merchandise
Corporate teams
Business shirts, polos and everyday layers, plus branded drinkware, bags and welcome gifts. Organic cotton and recycled material options help bring your team and your values together.
Explore corporate products
Outdoor & field teams
Hard-wearing polos, fleece and weather-ready jackets for sanctuary staff and outdoor crews. Choose practical uniforms with organic cotton and recycled fibre options across selected styles.
Explore outdoor workwear
Construction & trades
High-visibility gear, site polos and protective layers for work on and off site. Explore recycled and organic material options, with safety requirements checked for your team’s roles.
Explore site workwear
Sailing & water sports
Performance polos, rash vests, neck gaiters and board shorts for crews, clubs and events. Ask about wetsuits and technical kit, with recycled material options where suitable.
Explore water sports wear
Our playground. Our responsibility.
Care starts
at the source.
The care behind your collection
Every material
has a story.
From the fibres in your workwear to the materials in your merchandise, every choice has a story. We help you understand what goes into your collection, how it’s sourced and why it matters. Attributes and certifications vary by product; we’ll help you check the details for your collection.
01 / Choose thoughtfully
Consider the materials, the makers and the journey.
02 / Keep it going
Follow the care instructions. Keep your favourites in use.
03 / Know your collection
Understand the materials, sourcing and product details behind your choices.
Good people. Shared purpose.
Real people.
Shared purpose.
Uniforms, retail & event merchandise
Bonorong Wildlife Sanctuary
Uniforms, retail and event merchandise came together in one collection. The first retail drop sold out faster than expected, prompting a reorder.
Read the story
Merchandise & fundraising
Clean Up Australia
A coordinated range of tees, totes and reusable bottles supported fundraising, with positive feedback from staff and supporters.
Read the story“They provided us a low impact and sharp looking solution, at a competitive price.”
Milan Cooper
CEO, First AML
More to your collection
Good choices.
A story you can share.
Understand your order through impact reporting, then bring its story to your team and customers with branded social content and milestone updates.
Explore reporting & storytellingYour own team store
Your brand.
One place to order.
No more chasing sizes or scattered, off-brand orders. Give your staff a collection they love and an easier way to order it, with the controls your business needs.
Explore your own portalOne approved collection
Looking good.
Made easy.
Your gear. Your size. All in one place.
Everyday essentialsReady for the workdayIllustrative team store. Your portal is tailored to your brand and ordering needs.
Listen to the episodeThe story behind LUCKE / NZBusiness podcast
A love of the ocean.
A reason to do better.
Garth Ellingham shares the story, challenges and purpose behind building LUCKE, and creating clothing that makes a difference.
Before we get started
A few useful
answers.
Choose your products. Make them yours. Review the details. Then order with confidence.
What are the minimum quantities and delivery times?
Minimums vary by product and branding method; there isn’t one quantity for the whole range. Tell us your approximate quantities and required date. We’ll check stock, branding and freight, then confirm the minimum and delivery schedule in your quote.
Can we see the products and branding first?
We use artwork mockups to help you picture your collection. Ask about product samples to check size, feel and finish. We’ll confirm sample availability and any costs before arranging them.
Can you add our logo to workwear and merchandise?
Yes. We offer embroidery, screen printing, sublimation and transfers, and help choose a finish that suits your artwork and product. Share your logo and what you have in mind.
Can you set up an ordering portal for our staff?
Yes. We can bring your approved collection into a branded team store and configure access, pricing and ordering rules around your business. Your staff can choose sizes and order in one place.
See how your portal worksGood things start with a conversation